Using SEO for Event Promotion

Using SEO for Event Promotion

Using SEO for Event Promotion To a lot of people, SEO became a bad word during the early rush of content marketing. That’s unfortunate, because it’s an indispensable tool in online marketing. And after all, what is your event website if not your most powerful online marketing tool? Why Do I Want to Use SEO? Search engine optimization, commonly known as SEO, is simply what you do to make your site easy for people to find. In fact, your real goal with SEO is not the even the search engines, it’s the people using them. When designing your event website, …

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What eCommerce Taught Me about Event Marketing

What eCommerce Taught Me about Event Marketing

What eCommerce Taught Me about Event Marketing What eCommeerce taught me about event marketing ? The similarities between event marketing and ecommerce are few (you both sell things to people online) but that doesn’t mean that you can’t learn anything from ecommerce sites. The best ecommerce operators employ some pretty effective marketing tactics that translate well into any industry that relies on online sales. It Starts with a Strategy This doesn’t have to be highly involved, but it definitely helps to create a list of the methods you plan to use for reaching out to potential customers. This includes your …

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Who Are You Talking To? Understanding What Your Target Audience Wants

Who Are You Talking To? Understanding What Your Target Audience Wants

Who Are You Talking To? Understanding What Your Target Audience Wants Understanding what your target audience wants ? Understanding your target audience is one of the most important aspects of event marketing (or any kind of marketing, for that matter). Think back to when you were a kid. You knew which parent was more likely to say yes to a request, and the best way to ask for something based on what you knew about your parent (or grandparent or whomever you typically asked for permission to do something fun). You want that same insider knowledge about the people buying …

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Social Media Marketing Trends 2017

Social Media Marketing Trends 2017

Social Media Marketing Trends 2017 Social media marketing is both a blessing and a curse. First, the blessings. Social media lets you connect instantly with your audience and offers you a simple, relatively inexpensive way to reach untold numbers of people, especially if one of your messages goes viral. Really, the biggest drawback to social media marketing is how quickly it changes. Just when you think you’ve nailed it and you’ve got this baby licked, a new platform pops up, or one of your favourites dies. To fight this, you have to stay on top of what’s happening in your …

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Event Promoters: It’s Easy to Stay Up-to-Date in Your Industry

Event Promoters: It’s Easy to Stay Up-to-Date in Your Industry

Event Promoters: It’s Easy to Stay Up-to-Date in Your Industry When you love your job, sometimes it’s easy to forget that it is a job. But, just like any other gig, event promoters need to stay current with industry trends. Luckily, you don’t have to devote a lot of time to this. Ten or 15 minutes a day is really all it takes to keep up with the news and happenings in your world. Technology makes staying current a breeze, so pick the best time of day for you (preferably when you’re nice and alert) and then add “Industry News …

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Promoting a Business or Professional Event? Don’t Forget LinkedIn

Promoting a Business or Professional Event? Don’t Forget LinkedIn

Promoting a Business or Professional Event? Don’t Forget LinkedIn It’s 2017. The idea of using social media to promote your event is hardly revolutionary. Pretty much everyone knows by now that, if you want an audience, you have to have Facebook and Twitter at a minimum. However, there’s one social media platform that many people seem to forget: LinkedIn. If you somehow managed to miss it, LinkedIn is the world’s largest network of professionals. It may not have the reach of Facebook, but 450 million users (and counting) is nothing to sneeze at. If you’re planning a conference, trade show, …

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Increasing the Lifespan of an Event

Increasing the Lifespan of an Event

Increasing the Lifespan of an Event It’s easy to keep folks interested in your festival when you are weeks away – or in the middle of it. Outside of those days, it can be difficult to keep the event in the minds of your fans. It is imperative you hold your audience’s attention until next year. Keeping your audience engaged year round ensures they don’t feel “sold to” when the time for issuing tickets comes around. It also creates opportunities to reach out to new audiences. Below are a few ways to achieve this.   Staged release of media from …

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Are You Losing Money at the Negotiating Table?

Are You Losing Money at the Negotiating Table?

Are You Losing Money at the Negotiating Table?   When budgets are tight, you need to get creative with how you spend your money. Every penny counts, especially in the early years of building your events. Here are some vital insider tips for winning at the negotiating table.   Tactics – A Quick Guide There are a few key elements to negotiating with a first-time supplier.   Know Your Budget Inside and Out Never go into a meeting without an idea of the limit of what you have to spend. At least, have some sample reference prices researched ahead of …

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Can You Trust Standard Wi-Fi for Your Event?

Can You Trust Standard Wi-Fi for Your Event?

Can You Trust Standard Wi-Fi for Your Event?   Providing free onsite Wi-Fi is becoming an industry standard for events, so give the audience what they want! However, if you stuff up your Wi-Fi strategy or have patchy service and outages, the crowd will turn on you in a second. So, what do you need to know before you provide Wi-Fi to the masses? We’ve got 9 steps to nailing your Wi-Fi strategy so that you won’t be roasted over the coals post-event on social media for providing a lousy experience. 1. The Short Answer is “No” Your venue’s standard …

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How to Attract People to Your Free Event

How to Attract People to Your Free Event

How to Attract People to Your Free Event   Getting a good crowd to attend your free event is harder than ever. There are so many distractions in people’s lives as well as bigger events claiming the media space with ticketed events. But this doesn’t mean that you can’t pack out your event with happy festival-goers! Here are some tried-and-true methods to increase event numbers that we’ve personally used at our shows.   1. Partnering with other events Approaching other events in your event space and collaborating with them can be a fast road to a brand new audience – …

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