Email marketing for event promoters

Marketing Channels: You’ll Never Fill Big Events Without This   Event promotion is tricky business. Booking quality talent is not enough. You need a solid marketing campaign to connect with your audience and build loyalty. This is part one of a larger series on marketing channels for event promoters.   Social media is great, it allows you to gather a new following through existing contacts. Yet, social media uses algorithms to limit the reach of your posts. Few realize they are not reaching all their contacts, only a certain percentage.   This is where email marketing comes into play. A …

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