Dial Up The Metrics: Measuring Event Success Accurately

Dial Up The Metrics: Measuring Event Success Accurately

Dial Up The Metrics: Measuring Event Success Accurately   Tech-savvy event managers already know that event promotion online gets people in line. But the value of technology doesn’t end when the curtain closes. We live in an era of “big data” — why not make the most of it?   Measuring event success with data will show you what’s working and what needs improvement in your marketing strategy. Smart, consistent measurement practices will ensure that you can repeat your success time and time again.   Creating a measurement strategy is the first step towards data-driven event success. What are your …

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10 Tips To A Great After Party

10 Tips To A Great After Party

10 Tips To A Great After Party So, you know how to host a solid event. Your social media game is tight. You understand how to keep an artists and speakers happy. You know how to draw crowds. What’s the next step? A lot of event promoters think that their job is done after the doors close. But there is another way to squeeze value out of your shows: after parties.   Instead of letting your post event crowd trickle off into a bunch of other clubs, bring them back together for an official after party. Because no one wants …

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Ticketing Platforms: Social Media Integration Platforms

Ticketing Platforms: Social Media Integration Platforms

This is part 3 of a 3 part series on Ticketing Platforms for Event Promoters. Check out part 1 and part 2. Ticket Platforms: Social Media Integration     These days, it’s hard to find an event that isn’t advertised on social media. It’s simply jus the best way to get word-of-mouth attention.   Knock up a great event flyer, stick it in the right places on social media, tag the right people, get some hype going and your event might just blow up.   This is all fine, but you don’t want your customer’s to falter at the ticket-buying …

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Ticket Platforms: Ease of Use for the Customer Platforms

Ticket Platforms: Ease of Use for the Customer Platforms

This is part 2 of a 3 part series on Ticketing Platforms for Event Promoters. Check out part 1. Ticket Platforms: Ease of Use for the Customer   When choosing a ticket platform you need to keep one thing firmly in mind: how easy is it going to be for the customer to use?   Today we run through five of the top ticketing platforms and rate them on the ease of use for your customers. We cover all the bases: how to search for an event, the results page, the event page itself, the payment process and the ticket …

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