Dial Up The Metrics: Measuring Event Success Accurately
Dial Up The Metrics: Measuring Event Success Accurately Tech-savvy event managers already know that event promotion online gets people in line. But the value of technology doesn’t end when the curtain closes. We live in an era of “big data” — why not make the most of it? Measuring event success with data will show you what’s working and what needs improvement in your marketing strategy. Smart, consistent measurement practices will ensure that you can repeat your success time and time again. Creating a measurement strategy is the first step towards data-driven event success. What are your …
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