9 Massive Event Fails – And How to Avoid Them

9 Massive Event Fails – And How to Avoid Them

9 Massive Event Fails – And How to Avoid Them There’s so much that can go wrong during the course of a live music event. There are many points of failure at any show. It could be artist meltdowns, crowds rioting or a distinct lack of adequate bathroom facilities. To make it in the world of promotion you have to manage well. You need to plan accordingly and think quickly. Most importantly, you have to roll with the punches. There are obstacles facing you at every turn. Let’s look back at ten of the biggest event fails over the last …

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7 Common Misconceptions About The Music Industry

7 Common Misconceptions About The Music Industry

7 Common Misconceptions About The Music Industry   There is no easy road to success in the music industry. Whether you’re an artist, promoter, manager or booker, there are many misconceptions that could hurt your business. The scene has changed a lot over the past 30 years. What we usually see is either a shiny package or a series of blunders. We rarely see the actual truth of the scene. I’ve worked in the industry for years. I think it’s time to smash some of the common misconceptions out there.   1. Artist “Likes” = Ticket Sales Social media followers: …

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DYNAMIC PRICING: THE TOOL

DYNAMIC PRICING: THE TOOL

DYNAMIC PRICING: THE TOOL In last week’s article, we learned to shift our thoughts about pricing models. We learned that pricing defines audience more than anything else. Ticket price and ticket sales are not as rigid or related as we think. A certain flexibility exists. We learned that trust, value, and price are the important considerations in a ticket buying decision. If delivering trust and value well, then the price is not much of a concern for buyers. Focus on creating an outstanding experience rather than dropping the price. We learned the important factors to our revenue are exposure, conversion …

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You Will Fail Miserably Without This

You Will Fail Miserably Without This

You Will Fail Miserably Without This Life becomes work, work becomes life. I know, I know. You love events and planning so much it is your life. It’s not work if you love it right? There must be a balance. There needs to be separation. If not I guarantee you will fail. You have to ask yourself some important questions. Where does your job and your life begin? What’s at stake if you lose a balance? What if all this hard work doesn’t go as planned? Balancing work and life is a deep topic with many different perspectives. It’s so …

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8 Things Event Managers Can Learn From Silicon Valley Startups

8 Things Event Managers Can Learn From Silicon Valley Startups

8 Things Event Managers Can Learn From Silicon Valley Startups Some of the biggest businesses in the world have grown up after struggling in Silicon Valley. From the outside it may seem like just an idea. It looks like a bit of luck and some funding. But successful startups are the result of hard work and making the right moves. It’s not easy, and startup owners don’t sleep much. These aren’t regular jobs, and it’s tough to make a go out of it. Here are a few of the best tips from some of the best on how to make …

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