Why You Are Failing At Social Media

Why You Are Failing At Social Media

Why You Are Failing At Social Media   Getting your social media marketing on track is a must-have as an event manager. If you aren’t engaging effectively with your potential audience you are missing out on opportunities for both filling your floor and for generating business growth. Forget what you heard, because here’s where you’re going wrong.   1. You’re mimicking people outside of the industry Your business is in events, right? So why are you crafting your social media campaign to mimic that of a ‘wellness blogger’? If you’re in the working in the world of events, then you’ve …

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Are You Measuring Event Data Correctly?

Are You Measuring Event Data Correctly?

Are You Measuring Event Data Correctly? Your events are a veritable goldmine of information. We’re not just talking about how much money you make or how many people come through the door. Successfully tracking event data can indicate where you need to spend time vs. areas you can afford to tone down, and, of course, the best ways to optimise your profits. But just because you have experience in the promotions business doesn’t mean you know what to look for. If you have never measured data before, use this article as a quick reference guide.     What Should You …

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