Who Are You Talking To? Understanding What Your Target Audience Wants

Who Are You Talking To? Understanding What Your Target Audience Wants

Who Are You Talking To? Understanding What Your Target Audience Wants Understanding what your target audience wants ? Understanding your target audience is one of the most important aspects of event marketing (or any kind of marketing, for that matter). Think back to when you were a kid. You knew which parent was more likely to say yes to a request, and the best way to ask for something based on what you knew about your parent (or grandparent or whomever you typically asked for permission to do something fun). You want that same insider knowledge about the people buying …

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