Using SEO for Event Promotion

Using SEO for Event Promotion

Using SEO for Event Promotion To a lot of people, SEO became a bad word during the early rush of content marketing. That’s unfortunate, because it’s an indispensable tool in online marketing. And after all, what is your event website if not your most powerful online marketing tool? Why Do I Want to Use SEO? Search engine optimization, commonly known as SEO, is simply what you do to make your site easy for people to find. In fact, your real goal with SEO is not the even the search engines, it’s the people using them. When designing your event website, …

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What eCommerce Taught Me about Event Marketing

What eCommerce Taught Me about Event Marketing

What eCommerce Taught Me about Event Marketing What eCommeerce taught me about event marketing ? The similarities between event marketing and ecommerce are few (you both sell things to people online) but that doesn’t mean that you can’t learn anything from ecommerce sites. The best ecommerce operators employ some pretty effective marketing tactics that translate well into any industry that relies on online sales. It Starts with a Strategy This doesn’t have to be highly involved, but it definitely helps to create a list of the methods you plan to use for reaching out to potential customers. This includes your …

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