6 Apps Every Event Promoter Needs
Whether well established or new to the scene, event promoters everywhere need to reach new heights with web and mobile apps. These offerings are broad and specialized, ranging from team management to online marketing. There are countless apps to choose from, and finding the perfect one can feel daunting. We’ve selected 6 of the best apps and platforms to make your busy life a little bit simpler.
Staying on top of social media is a must, but it’s only one aspect of a well-rounded event marketing strategy. Bottom line, you need to sell tickets. This is where CrowdTorch comes into play. Not only does it offer fully customizable ticketing and electronic box office software, it also offers event app development services. Engage with attendees, promote sponsors, and build your brand through a slick, media-rich app for iOS or Android. Fans can even use the app to post and share photos of your event.
CrowdTorch also offers data analytics services. By tracking social shares and ticket purchases, you gain valuable insight into who your biggest influencers are and which marketing campaigns are working best.
2. Jump Rope
In some cases, knowing what brings in crowds doesn’t require too much market research. Purveyors of nightclubs and high-end venues understand the value of exclusivity. For them, Jump Rope is an excellent addition to their event promotion arsenal. Using a proprietary algorithm, Jump Rope sets competitive prices that allow customers to pay for the privilege of “jumping the rope” to gain priority access to venues nationwide.
Jump Rope is a great way to tap into premium customer segments who are willing to pay a little more for consistent, priority access. Promoters benefit from increased revenue, venue visibility, and connections to high-end influencers. If your events tend to draw this type of crowd, Jump Rope is the app for you.
3. Bandsintown for Promoters
Bandsintown started as a platform for artists to promote their shows and connect with fans. In 2014, this app — with nine million registered users — released Bandsintown for Promoters, an analytics-driven app that’s perfect for people hosting regular shows. Based on enormous amounts of data, Bandsintown for Promoters creates “targeted marketing campaigns based on geography and musical taste” for promoters to connect concert-goers with high-interest events in their area.
Marketing with Bandsintown is particularly effective thanks to behavioural targeting. With this level of insight, you can identify and reach target consumers more efficiently than ever. For example, did you know that Deadmau5 fans are 76% more likely to be iPhone app enthusiasts, or that Barbra Streisand and Tom Jones fans are 83% more likely to have a net worth of $1 million and up? It doesn’t take much imagination to see the potential power in the smart marketing that Bandsintown offers.
4. Super Planner
Let’s take a turn from big data to more tangible event topics: let’s talk about Super Planner. This app is your go-to, on-the-ground event planning assistant. Its areas of specialty are food and beverage, audio-visual, and venue capacity calculations. Just type in some basic details like the number of attendees or your venue’s square footage, and Super Planner will tell you exactly what you need, where you need it, and how much it will cost you.
This app’s simple, straightforward functionality makes it stand out against other, more complex event planning apps. With Super Planner, you can be sure your events will be well stocked, well staffed, and well within your budget. The one downside is that it’s currently only available for iPhone.
5. Night Pro
Night Pro is a popular venue management app that works in real-time to keep events running smoothly. It centralizes vital tasks like managing and tracking guest lists, reservations, and admissions. Detailed performance reports and client databases are also readily available for promoters geared towards quantifying and building on their success.
Night Pro’s best feature, however, is its team management capabilities. Using the mobile app, managers and staff communicate and work together during events, ensuring that potential issues and sudden changes are addressed as quickly and efficiently as possible.
How’s your social media looking these days? Incorporating Twitter, Instagram, and Facebook into your marketing strategy is a no-brainer, but managing all of your accounts can be a bit of a struggle.
If you’re trying to get a better handle on your social media handles, Hootsuite is the perfect app. This brand management platform empowers managers through a customizable dashboard, where social networks like Facebook, Instagram, Twitter, and YouTube come together seamlessly. More apps and extensions are listed on Hootsuite’s App Directory — 145, to be precise.
Besides monitoring activity, curating content, and interacting with users on multiple media platforms, Hootsuite is also a great management tool. Control your message and stay on-brand by designating team leaders and approving content before publication. Data-driven managers will also appreciate Hootsuite’s Core Analytics and uberVU services, which generate performance reports and real-time social sentiment, respectively.