RFID Solutions for Events: The Perfect Ticketing Solution or Nightmare Headache?
Analysis of the pros & cons of using RFID solutions at your events. Learn what can go wrong and how to avoid the pitfalls & judge the benefits for yourself.
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Drone Tech: Your New Event Photographer
Learn how the best event organizers in the world use drone technology to take amazing aerial footage of their events and use it as a marketing tool.
Read more »10 Ways to Book Quality DJs & Artists at a bargain
Need to book a great DJ or artist for your event, but you’re on a budget? This article is for you – we share 9 tips on booking the ideal act at a bargain.
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RFID Technology for Events: The Practical Guide
Learn how Coachella, Disneyland, the Irish Open and Tomorrowland all use RFID technology to make the experience for their guests better than everyone else.
Read more »16 Free Image Resources: A cheat sheet for event managers
A collection of places to get free images for use in event marketing, social media, and content marketing, designed for event managers & promoters.
Read more »The Easiest Facebook Technique You’re Missing
We give you the most effective strategy for running Facebook contests, with examples from the most successful campaigns. Get more engagement & more likes.
Read more »Dynamic Pricing for Event Ticket Sales
Actionable information on how to apply a dynamic pricing model to increase ticket sales for your event. Details successful strategies by leading planners.
Read more »Social media for Event Promotion – Snapchat, Twitter, Facebook
It’s critical to realize that leading event promoters are busy selling out events. They have results driven social media campaigns and continually improve them. They provide far more value executing their craft than teaching. In this article we see what we can learn from them.
Read more »5 Urgency Strategies To Increase Ticket Sales
Urgency is a common marketing technique used for decades. A sense of urgency has a direct impact to increase ticket sales – there’s no argument. But be wise, you must use this tactic with professionalism. I trust you are a skilled event promoter. You have ethics. You’re attracting big names and have built a name for commanding large audiences. There’s no question you host great events. Yet, everyone hosts great events. There are more quality entertainment choices and conferences than any other time in history. The biggest risk is being squeezed out of calendars. Ensure your event is …
Read more »Content Marketing for Event Promoters
If you are an event promoter, you’re using social media. If you have read our guide on social media for event promoters, you are using it well. The next step in building your audience is creating an effective content marketing strategy. Content marketing is value that event promoters share with their audiences. This can be anything from industry news, self-shot video, blog posts, or photo albums. The idea is simple: if you want to hold your audience’s attention, you need to provide value. Content marketing is the core of marketing channels like email marketing and social media marketing. …
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