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Trending on Twitter: The Easy Way

Trending on Twitter: The Easy Way   If you follow typical social media advice you may hear more about the failed trending hashtags of poorly thought through Twitter campaigns. Let’s face it, they’re pretty darn funny (McDonalds’ #McDStories anyone?). Actually getting something trending? That’s a little more difficult. Maybe it’s because we’re all cynical and witty. Or maybe it’s because companies haven’t thought through their social media strategies. Twitter is a fickle beast. You have to know your audience. You need to know that anything you send out isn’t contentious. Just because we remove tweets, doesn’t mean someone hasn’t image …

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Content Marketing for Event Promoters

If you are an event promoter, you’re using social media. If you have read our guide on social media for event promoters, you are using it well. The next step in building your audience is creating an effective content marketing strategy.   Content marketing is value that event promoters share with their audiences. This can be anything from industry news, self-shot video, blog posts, or photo albums. The idea is simple: if you want to hold your audience’s attention, you need to provide value.   Content marketing is the core of marketing channels like email marketing and social media marketing. …

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