Guerrilla Event Promotion

Everything You Need To Know About Guerrilla Event Promotion The name, “Guerrilla Marketing” traces back to guerrilla warfare. Here, unconventional tactics were used to achieve a goal. The term “Guerrilla Marketing” was first used in Jay Levinson’s book of the same name in 1984. Today, marketers regularly take to the streets with a unique angle on marketing. Some campaigns are blatantly corporate. There’s a whole world out there waiting for you to leave your mark. There is no one style of Guerilla Marketing. It can include graffiti, stickers, posters, art installations, etc. Guerrilla Event Promotion Principles Guerilla Marketing demands imagination, …

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MailChimp – Super Charge Your Email

MailChimp: Supercharge Your Email So you’re in the process of building up a customer base via emails. You may have started doing mail outs in an ad hoc fashion, or through an email building client. You’re looking for a better solution to the email quandary. You may have heard of MailChimp before. It’s a tool to help make your email event marketing work for you, with three main focuses. Managing your subscriber lists, building your email campaigns and reviewing your campaign reports. MailChimp can also give you kick-ass event integration with its Gather app. Gather allows you to send out …

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