MailChimp – Super Charge Your Email

MailChimp: Supercharge Your Email So you’re in the process of building up a customer base via emails. You may have started doing mail outs in an ad hoc fashion, or through an email building client. You’re looking for a better solution to the email quandary. You may have heard of MailChimp before. It’s a tool to help make your email event marketing work for you, with three main focuses. Managing your subscriber lists, building your email campaigns and reviewing your campaign reports. MailChimp can also give you kick-ass event integration with its Gather app. Gather allows you to send out …

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Email marketing for event promoters

Marketing Channels: You’ll Never Fill Big Events Without This   Event promotion is tricky business. Booking quality talent is not enough. You need a solid marketing campaign to connect with your audience and build loyalty. This is part one of a larger series on marketing channels for event promoters.   Social media is great, it allows you to gather a new following through existing contacts. Yet, social media uses algorithms to limit the reach of your posts. Few realize they are not reaching all their contacts, only a certain percentage.   This is where email marketing comes into play. A …

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