Who Are You Talking To? Understanding What Your Target Audience Wants

Who Are You Talking To? Understanding What Your Target Audience Wants

Who Are You Talking To? Understanding What Your Target Audience Wants Understanding what your target audience wants ? Understanding your target audience is one of the most important aspects of event marketing (or any kind of marketing, for that matter). Think back to when you were a kid. You knew which parent was more likely to say yes to a request, and the best way to ask for something based on what you knew about your parent (or grandparent or whomever you typically asked for permission to do something fun). You want that same insider knowledge about the people buying …

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Increasing the Lifespan of an Event

Increasing the Lifespan of an Event

Increasing the Lifespan of an Event It’s easy to keep folks interested in your festival when you are weeks away – or in the middle of it. Outside of those days, it can be difficult to keep the event in the minds of your fans. It is imperative you hold your audience’s attention until next year. Keeping your audience engaged year round ensures they don’t feel “sold to” when the time for issuing tickets comes around. It also creates opportunities to reach out to new audiences. Below are a few ways to achieve this.   Staged release of media from …

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Can You Trust Standard Wi-Fi for Your Event?

Can You Trust Standard Wi-Fi for Your Event?

Can You Trust Standard Wi-Fi for Your Event?   Providing free onsite Wi-Fi is becoming an industry standard for events, so give the audience what they want! However, if you stuff up your Wi-Fi strategy or have patchy service and outages, the crowd will turn on you in a second. So, what do you need to know before you provide Wi-Fi to the masses? We’ve got 9 steps to nailing your Wi-Fi strategy so that you won’t be roasted over the coals post-event on social media for providing a lousy experience. 1. The Short Answer is “No” Your venue’s standard …

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How to Attract People to Your Free Event

How to Attract People to Your Free Event

How to Attract People to Your Free Event   Getting a good crowd to attend your free event is harder than ever. There are so many distractions in people’s lives as well as bigger events claiming the media space with ticketed events. But this doesn’t mean that you can’t pack out your event with happy festival-goers! Here are some tried-and-true methods to increase event numbers that we’ve personally used at our shows.   1. Partnering with other events Approaching other events in your event space and collaborating with them can be a fast road to a brand new audience – …

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Skiddle: The Ticket Platform That’s Taking Over

Skiddle: The Ticket Platform That’s Taking Over

Skiddle: The Ticket Platform That’s Taking Over   Last year, we broke down some of the world’s most popular ticketing platforms in order to help readers understand the pros and cons of what’s out there. There are a lot of options, both for low-expense indie promoters, and more established commercial operations.   It’s time to add another option to the pot, and boy is it a big one. The UK-based Skiddle has recently took over Ticketmaster as the most visited online ticketing platform.   There are some reasons for the higher ranking other than traffic from event-goers, but we’ll get …

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Why You Are Failing At Social Media

Why You Are Failing At Social Media

Why You Are Failing At Social Media   Getting your social media marketing on track is a must-have as an event manager. If you aren’t engaging effectively with your potential audience you are missing out on opportunities for both filling your floor and for generating business growth. Forget what you heard, because here’s where you’re going wrong.   1. You’re mimicking people outside of the industry Your business is in events, right? So why are you crafting your social media campaign to mimic that of a ‘wellness blogger’? If you’re in the working in the world of events, then you’ve …

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9 Massive Event Fails – And How to Avoid Them

9 Massive Event Fails – And How to Avoid Them

9 Massive Event Fails – And How to Avoid Them There’s so much that can go wrong during the course of a live music event. There are many points of failure at any show. It could be artist meltdowns, crowds rioting or a distinct lack of adequate bathroom facilities. To make it in the world of promotion you have to manage well. You need to plan accordingly and think quickly. Most importantly, you have to roll with the punches. There are obstacles facing you at every turn. Let’s look back at ten of the biggest event fails over the last …

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7 Common Misconceptions About The Music Industry

7 Common Misconceptions About The Music Industry

7 Common Misconceptions About The Music Industry   There is no easy road to success in the music industry. Whether you’re an artist, promoter, manager or booker, there are many misconceptions that could hurt your business. The scene has changed a lot over the past 30 years. What we usually see is either a shiny package or a series of blunders. We rarely see the actual truth of the scene. I’ve worked in the industry for years. I think it’s time to smash some of the common misconceptions out there.   1. Artist “Likes” = Ticket Sales Social media followers: …

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DYNAMIC PRICING: THE TOOL

DYNAMIC PRICING: THE TOOL

DYNAMIC PRICING: THE TOOL In last week’s article, we learned to shift our thoughts about pricing models. We learned that pricing defines audience more than anything else. Ticket price and ticket sales are not as rigid or related as we think. A certain flexibility exists. We learned that trust, value, and price are the important considerations in a ticket buying decision. If delivering trust and value well, then the price is not much of a concern for buyers. Focus on creating an outstanding experience rather than dropping the price. We learned the important factors to our revenue are exposure, conversion …

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You Will Fail Miserably Without This

You Will Fail Miserably Without This

You Will Fail Miserably Without This Life becomes work, work becomes life. I know, I know. You love events and planning so much it is your life. It’s not work if you love it right? There must be a balance. There needs to be separation. If not I guarantee you will fail. You have to ask yourself some important questions. Where does your job and your life begin? What’s at stake if you lose a balance? What if all this hard work doesn’t go as planned? Balancing work and life is a deep topic with many different perspectives. It’s so …

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