Using SEO for Event Promotion

Using SEO for Event Promotion

Using SEO for Event Promotion To a lot of people, SEO became a bad word during the early rush of content marketing. That’s unfortunate, because it’s an indispensable tool in online marketing. And after all, what is your event website if not your most powerful online marketing tool? Why Do I Want to Use SEO? Search engine optimization, commonly known as SEO, is simply what you do to make your site easy for people to find. In fact, your real goal with SEO is not the even the search engines, it’s the people using them. When designing your event website, …

Read more »
Increasing the Lifespan of an Event

Increasing the Lifespan of an Event

Increasing the Lifespan of an Event It’s easy to keep folks interested in your festival when you are weeks away – or in the middle of it. Outside of those days, it can be difficult to keep the event in the minds of your fans. It is imperative you hold your audience’s attention until next year. Keeping your audience engaged year round ensures they don’t feel “sold to” when the time for issuing tickets comes around. It also creates opportunities to reach out to new audiences. Below are a few ways to achieve this.   Staged release of media from …

Read more »
Can You Trust Standard Wi-Fi for Your Event?

Can You Trust Standard Wi-Fi for Your Event?

Can You Trust Standard Wi-Fi for Your Event?   Providing free onsite Wi-Fi is becoming an industry standard for events, so give the audience what they want! However, if you stuff up your Wi-Fi strategy or have patchy service and outages, the crowd will turn on you in a second. So, what do you need to know before you provide Wi-Fi to the masses? We’ve got 9 steps to nailing your Wi-Fi strategy so that you won’t be roasted over the coals post-event on social media for providing a lousy experience. 1. The Short Answer is “No” Your venue’s standard …

Read more »
Skiddle: The Ticket Platform That’s Taking Over

Skiddle: The Ticket Platform That’s Taking Over

Skiddle: The Ticket Platform That’s Taking Over   Last year, we broke down some of the world’s most popular ticketing platforms in order to help readers understand the pros and cons of what’s out there. There are a lot of options, both for low-expense indie promoters, and more established commercial operations.   It’s time to add another option to the pot, and boy is it a big one. The UK-based Skiddle has recently took over Ticketmaster as the most visited online ticketing platform.   There are some reasons for the higher ranking other than traffic from event-goers, but we’ll get …

Read more »