Increasing the Lifespan of an Event

Increasing the Lifespan of an Event

Increasing the Lifespan of an Event It’s easy to keep folks interested in your festival when you are weeks away – or in the middle of it. Outside of those days, it can be difficult to keep the event in the minds of your fans. It is imperative you hold your audience’s attention until next year. Keeping your audience engaged year round ensures they don’t feel “sold to” when the time for issuing tickets comes around. It also creates opportunities to reach out to new audiences. Below are a few ways to achieve this.   Staged release of media from …

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Skiddle: The Ticket Platform That’s Taking Over

Skiddle: The Ticket Platform That’s Taking Over

Skiddle: The Ticket Platform That’s Taking Over   Last year, we broke down some of the world’s most popular ticketing platforms in order to help readers understand the pros and cons of what’s out there. There are a lot of options, both for low-expense indie promoters, and more established commercial operations.   It’s time to add another option to the pot, and boy is it a big one. The UK-based Skiddle has recently took over Ticketmaster as the most visited online ticketing platform.   There are some reasons for the higher ranking other than traffic from event-goers, but we’ll get …

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9 Massive Event Fails – And How to Avoid Them

9 Massive Event Fails – And How to Avoid Them

9 Massive Event Fails – And How to Avoid Them There’s so much that can go wrong during the course of a live music event. There are many points of failure at any show. It could be artist meltdowns, crowds rioting or a distinct lack of adequate bathroom facilities. To make it in the world of promotion you have to manage well. You need to plan accordingly and think quickly. Most importantly, you have to roll with the punches. There are obstacles facing you at every turn. Let’s look back at ten of the biggest event fails over the last …

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10 Tips To A Great After Party

10 Tips To A Great After Party

10 Tips To A Great After Party So, you know how to host a solid event. Your social media game is tight. You understand how to keep an artists and speakers happy. You know how to draw crowds. What’s the next step? A lot of event promoters think that their job is done after the doors close. But there is another way to squeeze value out of your shows: after parties.   Instead of letting your post event crowd trickle off into a bunch of other clubs, bring them back together for an official after party. Because no one wants …

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GeoLocate This! New Ways to Connect Your Audience at Events

GeoLocate this! There is more than one way to communicate with a cell phone. In fact, there are four ways. Regular telecoms networks. Mobile data networks. Wifi. Bluetooth. For about a million years Bluetooth has been this sort of useful thing. We use it to send ourselves a photo from our phone to our laptop. That’s if the internet is down and we can’t email it to ourselves. This might be about to change. You will be aware, by now, of the GeoLocation services on your phone. This allows apps to see your GPS coords and give you content based your location. Now …

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11 indispensable tools for event marketers

Marketing your events has changed drastically over the last few years. With a billion and one tools available, we’ve put together a list of 11 of the best (mostly free) ones to help you fill your event to the rafters.   1. Piktochart http://www.picktochart.com   Piktochart helps anybody, without any design skills, create visually appealing infographics.  Whether it’s the “Top Travel Hacks” or “Your Brain on Beer VS Coffee”, people can’t resist clicking on infographics. It’s no surprise they became one of the top content marketing trends for 2014 and that’s set to continue in 2015.   Create an interesting infographic related …

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