Social Media Marketing Trends 2017

Social Media Marketing Trends 2017

Social Media Marketing Trends 2017 Social media marketing is both a blessing and a curse. First, the blessings. Social media lets you connect instantly with your audience and offers you a simple, relatively inexpensive way to reach untold numbers of people, especially if one of your messages goes viral. Really, the biggest drawback to social media marketing is how quickly it changes. Just when you think you’ve nailed it and you’ve got this baby licked, a new platform pops up, or one of your favourites dies. To fight this, you have to stay on top of what’s happening in your …

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Promoting a Business or Professional Event? Don’t Forget LinkedIn

Promoting a Business or Professional Event? Don’t Forget LinkedIn

Promoting a Business or Professional Event? Don’t Forget LinkedIn It’s 2017. The idea of using social media to promote your event is hardly revolutionary. Pretty much everyone knows by now that, if you want an audience, you have to have Facebook and Twitter at a minimum. However, there’s one social media platform that many people seem to forget: LinkedIn. If you somehow managed to miss it, LinkedIn is the world’s largest network of professionals. It may not have the reach of Facebook, but 450 million users (and counting) is nothing to sneeze at. If you’re planning a conference, trade show, …

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Increasing the Lifespan of an Event

Increasing the Lifespan of an Event

Increasing the Lifespan of an Event It’s easy to keep folks interested in your festival when you are weeks away – or in the middle of it. Outside of those days, it can be difficult to keep the event in the minds of your fans. It is imperative you hold your audience’s attention until next year. Keeping your audience engaged year round ensures they don’t feel “sold to” when the time for issuing tickets comes around. It also creates opportunities to reach out to new audiences. Below are a few ways to achieve this.   Staged release of media from …

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Asana – How to Organize Your Team Like a Pro

How to Organize Your Team Like a Pro   Who would like to do their work more efficiently? Everyone. What sort of communications platforms do you use to stay in contact with your staff? Email? Skype? Text messaging? Although these methods all have their place, using them on a regular basis to discuss and build projects with your team can hurt your workflow. If you want to work with speed, you need all the relevant information at your fingertips when you need it. Event promoters need to keep their teams highly organized at all times. It can be hard to …

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The 7 Laws of Crowdfunding Events

The 7 Laws of Crowdfunding Events Got a burning idea for a new event but unsure exactly how to get it off the ground? Maybe it’s a passion project, and you’re not sure how much interest there’ll be in your concept? Perhaps there’s a lot more money required to run it than you think you can raise on your own? Crowdfunding may be the way to go. Crowdfunding involves sourcing money from others to help get your idea off the ground. You can crowdfund a product, a business, a honeymoon, or even your next event. With crowdfunding, you set a financial goal …

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MailChimp – Super Charge Your Email

MailChimp: Supercharge Your Email So you’re in the process of building up a customer base via emails. You may have started doing mail outs in an ad hoc fashion, or through an email building client. You’re looking for a better solution to the email quandary. You may have heard of MailChimp before. It’s a tool to help make your email event marketing work for you, with three main focuses. Managing your subscriber lists, building your email campaigns and reviewing your campaign reports. MailChimp can also give you kick-ass event integration with its Gather app. Gather allows you to send out …

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