Using SEO for Event Promotion

Using SEO for Event Promotion

Using SEO for Event Promotion To a lot of people, SEO became a bad word during the early rush of content marketing. That’s unfortunate, because it’s an indispensable tool in online marketing. And after all, what is your event website if not your most powerful online marketing tool? Why Do I Want to Use SEO? Search engine optimization, commonly known as SEO, is simply what you do to make your site easy for people to find. In fact, your real goal with SEO is not the even the search engines, it’s the people using them. When designing your event website, …

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What eCommerce Taught Me about Event Marketing

What eCommerce Taught Me about Event Marketing

What eCommerce Taught Me about Event Marketing What eCommeerce taught me about event marketing ? The similarities between event marketing and ecommerce are few (you both sell things to people online) but that doesn’t mean that you can’t learn anything from ecommerce sites. The best ecommerce operators employ some pretty effective marketing tactics that translate well into any industry that relies on online sales. It Starts with a Strategy This doesn’t have to be highly involved, but it definitely helps to create a list of the methods you plan to use for reaching out to potential customers. This includes your …

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Who Are You Talking To? Understanding What Your Target Audience Wants

Who Are You Talking To? Understanding What Your Target Audience Wants

Who Are You Talking To? Understanding What Your Target Audience Wants Understanding what your target audience wants ? Understanding your target audience is one of the most important aspects of event marketing (or any kind of marketing, for that matter). Think back to when you were a kid. You knew which parent was more likely to say yes to a request, and the best way to ask for something based on what you knew about your parent (or grandparent or whomever you typically asked for permission to do something fun). You want that same insider knowledge about the people buying …

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Social Media Marketing Trends 2017

Social Media Marketing Trends 2017

Social Media Marketing Trends 2017 Social media marketing is both a blessing and a curse. First, the blessings. Social media lets you connect instantly with your audience and offers you a simple, relatively inexpensive way to reach untold numbers of people, especially if one of your messages goes viral. Really, the biggest drawback to social media marketing is how quickly it changes. Just when you think you’ve nailed it and you’ve got this baby licked, a new platform pops up, or one of your favourites dies. To fight this, you have to stay on top of what’s happening in your …

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Event Promoters: It’s Easy to Stay Up-to-Date in Your Industry

Event Promoters: It’s Easy to Stay Up-to-Date in Your Industry

Event Promoters: It’s Easy to Stay Up-to-Date in Your Industry When you love your job, sometimes it’s easy to forget that it is a job. But, just like any other gig, event promoters need to stay current with industry trends. Luckily, you don’t have to devote a lot of time to this. Ten or 15 minutes a day is really all it takes to keep up with the news and happenings in your world. Technology makes staying current a breeze, so pick the best time of day for you (preferably when you’re nice and alert) and then add “Industry News …

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Are You Losing Money at the Negotiating Table?

Are You Losing Money at the Negotiating Table?

Are You Losing Money at the Negotiating Table?   When budgets are tight, you need to get creative with how you spend your money. Every penny counts, especially in the early years of building your events. Here are some vital insider tips for winning at the negotiating table.   Tactics – A Quick Guide There are a few key elements to negotiating with a first-time supplier.   Know Your Budget Inside and Out Never go into a meeting without an idea of the limit of what you have to spend. At least, have some sample reference prices researched ahead of …

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Are You Measuring Event Data Correctly?

Are You Measuring Event Data Correctly?

Are You Measuring Event Data Correctly? Your events are a veritable goldmine of information. We’re not just talking about how much money you make or how many people come through the door. Successfully tracking event data can indicate where you need to spend time vs. areas you can afford to tone down, and, of course, the best ways to optimise your profits. But just because you have experience in the promotions business doesn’t mean you know what to look for. If you have never measured data before, use this article as a quick reference guide.     What Should You …

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DYNAMIC PRICING: THE TOOL

DYNAMIC PRICING: THE TOOL

DYNAMIC PRICING: THE TOOL In last week’s article, we learned to shift our thoughts about pricing models. We learned that pricing defines audience more than anything else. Ticket price and ticket sales are not as rigid or related as we think. A certain flexibility exists. We learned that trust, value, and price are the important considerations in a ticket buying decision. If delivering trust and value well, then the price is not much of a concern for buyers. Focus on creating an outstanding experience rather than dropping the price. We learned the important factors to our revenue are exposure, conversion …

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6 Apps Every Event Promoter Needs

6 Apps Every Event Promoter Needs

6 Apps Every Event Promoter Needs   Whether well established or new to the scene, event promoters everywhere need to reach new heights with web and mobile apps. These offerings are broad and specialized, ranging from team management to online marketing. There are countless apps to choose from, and finding the perfect one can feel daunting. We’ve selected 6 of the best apps and platforms to make your busy life a little bit simpler.   1. CrowdTorch Staying on top of social media is a must, but it’s only one aspect of a well-rounded event marketing strategy. Bottom line, you …

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