Skiddle: The Ticket Platform That’s Taking Over

Skiddle: The Ticket Platform That’s Taking Over

Skiddle: The Ticket Platform That’s Taking Over   Last year, we broke down some of the world’s most popular ticketing platforms in order to help readers understand the pros and cons of what’s out there. There are a lot of options, both for low-expense indie promoters, and more established commercial operations.   It’s time to add another option to the pot, and boy is it a big one. The UK-based Skiddle has recently took over Ticketmaster as the most visited online ticketing platform.   There are some reasons for the higher ranking other than traffic from event-goers, but we’ll get …

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Why You Are Failing At Social Media

Why You Are Failing At Social Media

Why You Are Failing At Social Media   Getting your social media marketing on track is a must-have as an event manager. If you aren’t engaging effectively with your potential audience you are missing out on opportunities for both filling your floor and for generating business growth. Forget what you heard, because here’s where you’re going wrong.   1. You’re mimicking people outside of the industry Your business is in events, right? So why are you crafting your social media campaign to mimic that of a ‘wellness blogger’? If you’re in the working in the world of events, then you’ve …

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Are You Measuring Event Data Correctly?

Are You Measuring Event Data Correctly?

Are You Measuring Event Data Correctly? Your events are a veritable goldmine of information. We’re not just talking about how much money you make or how many people come through the door. Successfully tracking event data can indicate where you need to spend time vs. areas you can afford to tone down, and, of course, the best ways to optimise your profits. But just because you have experience in the promotions business doesn’t mean you know what to look for. If you have never measured data before, use this article as a quick reference guide.     What Should You …

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9 Massive Event Fails – And How to Avoid Them

9 Massive Event Fails – And How to Avoid Them

9 Massive Event Fails – And How to Avoid Them There’s so much that can go wrong during the course of a live music event. There are many points of failure at any show. It could be artist meltdowns, crowds rioting or a distinct lack of adequate bathroom facilities. To make it in the world of promotion you have to manage well. You need to plan accordingly and think quickly. Most importantly, you have to roll with the punches. There are obstacles facing you at every turn. Let’s look back at ten of the biggest event fails over the last …

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7 Common Misconceptions About The Music Industry

7 Common Misconceptions About The Music Industry

7 Common Misconceptions About The Music Industry   There is no easy road to success in the music industry. Whether you’re an artist, promoter, manager or booker, there are many misconceptions that could hurt your business. The scene has changed a lot over the past 30 years. What we usually see is either a shiny package or a series of blunders. We rarely see the actual truth of the scene. I’ve worked in the industry for years. I think it’s time to smash some of the common misconceptions out there.   1. Artist “Likes” = Ticket Sales Social media followers: …

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DYNAMIC PRICING: THE TOOL

DYNAMIC PRICING: THE TOOL

DYNAMIC PRICING: THE TOOL In last week’s article, we learned to shift our thoughts about pricing models. We learned that pricing defines audience more than anything else. Ticket price and ticket sales are not as rigid or related as we think. A certain flexibility exists. We learned that trust, value, and price are the important considerations in a ticket buying decision. If delivering trust and value well, then the price is not much of a concern for buyers. Focus on creating an outstanding experience rather than dropping the price. We learned the important factors to our revenue are exposure, conversion …

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You Will Fail Miserably Without This

You Will Fail Miserably Without This

You Will Fail Miserably Without This Life becomes work, work becomes life. I know, I know. You love events and planning so much it is your life. It’s not work if you love it right? There must be a balance. There needs to be separation. If not I guarantee you will fail. You have to ask yourself some important questions. Where does your job and your life begin? What’s at stake if you lose a balance? What if all this hard work doesn’t go as planned? Balancing work and life is a deep topic with many different perspectives. It’s so …

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8 Things Event Managers Can Learn From Silicon Valley Startups

8 Things Event Managers Can Learn From Silicon Valley Startups

8 Things Event Managers Can Learn From Silicon Valley Startups Some of the biggest businesses in the world have grown up after struggling in Silicon Valley. From the outside it may seem like just an idea. It looks like a bit of luck and some funding. But successful startups are the result of hard work and making the right moves. It’s not easy, and startup owners don’t sleep much. These aren’t regular jobs, and it’s tough to make a go out of it. Here are a few of the best tips from some of the best on how to make …

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