9 ways to save your show from a difficult artist

9 Ways to Save Your Show from a Difficult Artist   You’ve either been there before or dreading the day when it will happen to you. Sometime, somewhere along the line, you’re going to have to deal with a difficult artist. It is important to remember that difficult artists are not (necessarily) horrible people. We all get grumpy and want our way at times. Consider putting yourself in their shoes. Maybe they’ve flown halfway across the world and are jetlagged? Maybe they’ve been doing back to back nights in clubs with 10-person crowds that reeked of urine? Maybe they’ve just broken up with their significant …

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Everything I Learned About Event Management from House of Cards

Everything I Learned About Event Management from House of Cards   The Underwoods. Teaching you clever business tactics one Netflix binge at a time.   We’ve now had three seasons of the Golden Globe winning drama, House of Cards. If you haven’t watched it yet it’s probably time to sit down in front of the TV for a few days. Season four is just on the horizon, so we thought it would be a good time to reflect on just what Frank and Claire Underwood have taught us about business practices in the cutthroat world of White House politics. Warning: spoilers ahead!     Understand …

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Asana – How to Organize Your Team Like a Pro

How to Organize Your Team Like a Pro   Who would like to do their work more efficiently? Everyone. What sort of communications platforms do you use to stay in contact with your staff? Email? Skype? Text messaging? Although these methods all have their place, using them on a regular basis to discuss and build projects with your team can hurt your workflow. If you want to work with speed, you need all the relevant information at your fingertips when you need it. Event promoters need to keep their teams highly organized at all times. It can be hard to …

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How to Prevent Disasters at Events

How to Prevent Disasters at Events It’s all well and good to be able to see what went wrong after something happened, but that doesn’t change the fact that it happened. We all learn from our mistakes and having that knowledge can hold you in good stead for future business decisions. With a bit of planning and a pinch of luck, you can avoid failures in the future by using foresight instead. Companies that manage their risk survive the longest. So just what is risk management? Well, it is defined as a set of processes that a business undertakes to …

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Study Up – 10 Online Courses for Event Planners

Study Up – 10 Online Courses for Event Planners Ever heard of MOOCs before? No, these aren’t video games. That’s an MMORPG (massively multiplayer online role playing game), like World of Warcraft. MOOCs are definitely not that. MOOC stands for Massive Open Online Course. These are online courses available to anyone in the world. They involve all the lectures, reading materials, and tests you would expect from a university course. The assignments are either handed out automatically, by a lecturer, or through peer review. Most of them use forums and noticeboards to post the same questions you get in a classroom setting. Sometimes these courses …

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How to increase event sponsorship

How To Increase Event Sponsorship There’s nothing more draining than barely breaking even on an event, or worse still, your costs running into the red. Getting sponsors on board helps ease the financial strain and can help put you back ahead, where you should be.   What You Need To Approach Potential Sponsors: Know Your Brand You’ll need to arm yourself with all your statistics from past events. Know your brand well, what it represents, and who it caters to. Know inside and out all the avenues you currently use for promotion, as well as those you’re thinking of pursuing. …

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Top 6 Event Manager Collaboration Spaces

Top 6 Event Manager Collaboration Spaces If you’re not actively involved in your professional community, you’re already behind the eight ball.  Seek out like-minded peeps. Connect with others to give you insights into your own work. They can teach you new tricks and you can help them along too. Check out these spaces for getting involved: Linked in Groups Become more involved with your Linked In account. Groups offer boards with member-curated content from various areas of the web. See what the professionals in your area are sharing and reading.  Featuring Q&As and handy reads from the different parts of …

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6 Ideas from London Tech Week

6 Ideas from London Tech Week If you weren’t there, you missed out. London Technology Week is a week-long calendar of events hosted at various venues across London.  The schedule focuses on ‘tech innovation, business successes, entrepreneurship and creative talent.’ With conferences, tech talks, workshops, awards ceremonies, product launches, expert panels, design showcases, networking events, and yes, free beer, there was more innovative thinking than you could know what to do with. We’ve put together a list of the top eight ideas we took away from the week – and how they can help you do your job better. Get …

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Guerrilla Event Promotion

Everything You Need To Know About Guerrilla Event Promotion The name, “Guerrilla Marketing” traces back to guerrilla warfare. Here, unconventional tactics were used to achieve a goal. The term “Guerrilla Marketing” was first used in Jay Levinson’s book of the same name in 1984. Today, marketers regularly take to the streets with a unique angle on marketing. Some campaigns are blatantly corporate. There’s a whole world out there waiting for you to leave your mark. There is no one style of Guerilla Marketing. It can include graffiti, stickers, posters, art installations, etc. Guerrilla Event Promotion Principles Guerilla Marketing demands imagination, …

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GeoLocate This! New Ways to Connect Your Audience at Events

GeoLocate this! There is more than one way to communicate with a cell phone. In fact, there are four ways. Regular telecoms networks. Mobile data networks. Wifi. Bluetooth. For about a million years Bluetooth has been this sort of useful thing. We use it to send ourselves a photo from our phone to our laptop. That’s if the internet is down and we can’t email it to ourselves. This might be about to change. You will be aware, by now, of the GeoLocation services on your phone. This allows apps to see your GPS coords and give you content based your location. Now …

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