5 Urgency Strategies To Increase Ticket Sales

Urgency is a common marketing technique used for decades. A sense of urgency has a direct impact to increase ticket sales – there’s no argument. But be wise, you must use this tactic with professionalism.   I trust you are a skilled event promoter. You have ethics. You’re attracting big names and have built a name for commanding large audiences. There’s no question you host great events.   Yet, everyone hosts great events. There are more quality entertainment choices and conferences than any other time in history. The biggest risk is being squeezed out of calendars. Ensure your event is …

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Content Marketing for Event Promoters

If you are an event promoter, you’re using social media. If you have read our guide on social media for event promoters, you are using it well. The next step in building your audience is creating an effective content marketing strategy.   Content marketing is value that event promoters share with their audiences. This can be anything from industry news, self-shot video, blog posts, or photo albums. The idea is simple: if you want to hold your audience’s attention, you need to provide value.   Content marketing is the core of marketing channels like email marketing and social media marketing. …

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Email marketing for event promoters

Marketing Channels: You’ll Never Fill Big Events Without This   Event promotion is tricky business. Booking quality talent is not enough. You need a solid marketing campaign to connect with your audience and build loyalty. This is part one of a larger series on marketing channels for event promoters.   Social media is great, it allows you to gather a new following through existing contacts. Yet, social media uses algorithms to limit the reach of your posts. Few realize they are not reaching all their contacts, only a certain percentage.   This is where email marketing comes into play. A …

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5 key event website elements that drive ticket sales

The most difficult of task of event promotion is … well … promotion.

A website is an important tool in your toolbox. You may reach more people on Facebook. But the ability of social media is very limited. Social media is used drive people to a website for action.

A good website provides a registration method and conveys critical information. Here are five website design elements to drive more ticket sales.

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11 indispensable tools for event marketers

Marketing your events has changed drastically over the last few years. With a billion and one tools available, we’ve put together a list of 11 of the best (mostly free) ones to help you fill your event to the rafters.   1. Piktochart http://www.picktochart.com   Piktochart helps anybody, without any design skills, create visually appealing infographics.  Whether it’s the “Top Travel Hacks” or “Your Brain on Beer VS Coffee”, people can’t resist clicking on infographics. It’s no surprise they became one of the top content marketing trends for 2014 and that’s set to continue in 2015.   Create an interesting infographic related …

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