Stay on Top of Social Media with Hootsuite

Stay on Top of Social Media with Hootsuite

Stay on Top of Social Media with Hootsuite

It’s the number one social media management tool with over 10 million users worldwide. It’s the tool that can save you hours across your social media profiles.


Countless event promoters use this tool to keep track of social media. It lets you see everything in one location. You need it. It’s Hootsuite.


What is Hootsuite?


Hootsuite is what’s known as a social media management tool. It lets you take control of all your social media accounts from the one spot. You do this on your computer or via the Hootsuite app.

Stay on Top of Social Media with Hootsuite

You can use Hootsuite to manage all your accounts from Facebook, Twitter, Instagram, Google+, Linked In and WordPress.


Killer Features

– Post to your social media networks for you.
– Schedule posts to be published.
– Browse for targeted content with Yelp, Google and retweet from the browser.
– Auto-share any page directly from your browser with the Hootlet plugin.
– Attach files from your computer to your post.
– Find suggested posts to share via key search terms.
– Organize each social media account into simple streams.
– Use Hootsuite with your team.
– Develop analytics reports.
– Add apps like YouTube, Tumblr, Flickr and Mailchimp, along with a ton of other apps.

Stay on Top of Social Media with Hootsuite - features

How can I learn to master Hootsuite?

Hootsuite University is a great resource to help you understand how to use Hootsuite to its full potential. You can even obtain a certification from HU that is industry–recognized. This is by far the best way to learn the platform. It’s what we used to get a handle on it. You should use it.


Another way to help master your social media accounts is via the various Hootsuite Apps available in the directory. These apps can give you greater insights into your audience. For instance, the Nexalogy app offers Interest Maps. These show hashtag interest mappings ranked as Obvious, Potential and Long Shots. This is an amazing tool to help identify where your marketing should lean.


Can you use it with Instagram?



Instagram got a lot of flak for low functionality on its desktop site. Hootsuite allows you to get around this. Finally!

Stay on Top of Social Media with Hootsuite - instagram

Using Hootsuite, you can craft posts from your desktop and send them to your Instagram. This requires your Instagram and Hootsuite to be installed correctly on your mobile device. Hootsuite mobile will receive a notification you post. One simple click on the mobile app and you are good to go. Simple, quick, and easy.


Why Should Promoters Care?

Part of being a good promoter is staying on top of your scene. In the modern world, social media is a vital part of this strategy. At the same time, you have a million other things to do.


Hootsuite allows you to easily manage all of your social media accounts in one place. You can post to all of them quickly, and monitor all of your feeds.


There is literally no more efficient way to stay on top of social media these days. This means you can spend more time on what matters. You can dedicated more time to making sure your acts are happy. You can put some extra planning into your line up. Bottom line, you will have more time. And time is at a premium when you are an event promoter.

Stay on Top of Social Media with Hootsuite - promoters

How much is it?

Hootsuite offers a free version of their software for up to three social media accounts. For most of you, this will be enough.


Don’t discount Hootsuite Pro, though. The Pro version includes up to 100 social media profiles, the ability to schedule hundreds of posts at a time. You can access all the apps in the app directory. Pro also lets you add more team members and create advanced analytics reports. Hoostsuite Pro starts from $8.99/month.


If you’d like to try out Hootsuite Pro before you buy it comes with a free 30-day trial which you can upgrade to from your free account.


Hootsuite University has a two-day free trial with the free version of Hootsuite, or a week free trial with the Pro version, and after that is $21/month.

Colm shares his years of experience marketing events on our blog, writing about successful strategies to bring more people to your events. Colm is a product manager at Crowdflow, responsible for client success.