Guerrilla Event Promotion

Everything You Need To Know About Guerrilla Event Promotion The name, “Guerrilla Marketing” traces back to guerrilla warfare. Here, unconventional tactics were used to achieve a goal. The term “Guerrilla Marketing” was first used in Jay Levinson’s book of the same name in 1984. Today, marketers regularly take to the streets with a unique angle on marketing. Some campaigns are blatantly corporate. There’s a whole world out there waiting for you to leave your mark. There is no one style of Guerilla Marketing. It can include graffiti, stickers, posters, art installations, etc. Guerrilla Event Promotion Principles Guerilla Marketing demands imagination, …

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