Ticket Platforms: Social Media Integration
These days, it’s hard to find an event that isn’t advertised on social media. It’s simply jus the best way to get word-of-mouth attention.
Knock up a great event flyer, stick it in the right places on social media, tag the right people, get some hype going and your event might just blow up.
This is all fine, but you don’t want your customer’s to falter at the ticket-buying stage. People don’t want to waste time going from page to page. It’s these kind of headaches that makes them lose interest.
It shouldn’t be this way. Thankfully, it doesn’t have to be!
It is possible to save yourself (and your customers) a lot of time and effort. Not to mention the effect of word of mouth. All of this boils down to your ticketing platform.
Let’s run through the big players in the ticketing game and see how their social media smarts stack up.
New Tagboard Extension
Add an official hashtag to your event for exposure across Instagram, Twitter and Facebook.
Available in the ‘Invite and Promote’ section under ‘Manage’ in your events. You can do all of this from the Eventbrite website.
Check in guests by name or barcode with their handy app.
In-house Social Media Campaigns
Get events targeted to fans directly through Ticketmaster’s campaigns across all platforms.
Social Media Presale Details
Followers on Twitter, Instagram and Facebook have access to unique presales.
Purchase Details Publish to Facebook
Each customer can publish the details of the show on their Facebook feed. Ticketmaster says each post equates to $5.30 in generated direct ticket sales.
Facebook Event Amplify Option
Creates a version of your event for Facebook that you can post to your wall.
Twitter Event Amplify Option
Set up date-specific Tweets to go out about your event. This lets people know when tickets go on sale and notifications about the show.
Direct Sales Through Facebook
No need to go to another site to make a purchase. This saves your customers extra time and makes sure they don’t get distracted by something else.
Find Out More About Your Fans
See top social media influencers, shares, likes, as well as fan profiles
Track social media chatter about your event through your own hashtag.
Grabs all the images featuring your hashtag from Instagram and Twitter and automatically uploads them to your event website.
Pull in all the tweets about your event and post to your site before, during, and after the event.
Attendees can share your event to Facebook, Twitter, and even LinkedIn.
Facebook Gallery Upload
You can easily add albums from your Facebook to your event page.
Visitors to your event page can add comments at the bottom under their Facebook name.
Hashtag Collector Social Feed
Social media posts that contain your hashtag are automatically added to your event page.
Advanced Social Media Analytics
This keeps track of how social media is influencing your event. It monitors generated sales, Facebook likes, and invitations and RSVPs. You can even track by each attendee’s social media influence!
If you’re after the ticketing platform with the widest range of social media services within your website, Splash is the way to go. The fact that you can have almost all of your social media content on your event page is a huge plus.
If you’re after all-rounders, try TicketFly or TicketLeap. Both are great at providing you with all the necessary information. You’ll be able to see what’s working, who your key influencers are, and be able to track every detail. Their reporting services are designed with social media in mind.
Whichever platform you choose, make sure you have all your bases covered. Each ticketing platform is as unique as your event is. Make sure you do your research before shelling out the cash. You only get one shot to make your event work.